Case Studies

Selected results from performance campaigns led before founding Surge9, across fintech, sports and iGaming.

Albert
THE CLIENT
Global digital marketing technology company
OBJECTIVE
Help users manage money smarter with AI-driven budgeting, saving and investing tools
APPROACH
Targeted high-intent users, optimized key onboarding actions, and guided sign-up through in-app education
37%
REDUCTION IN
ACQUISITION COST
53%
HIGHER ONBOARDING
COMPLETION
61%
INCREASE
IN ROAS
OctaFX
THE CLIENT
Online forex trading platform
OBJECTIVE
Enable accessible, efficient global trading with quality users and strong performance
APPROACH
Drove quality growth using fraud prevention, precise targeting, localization and continuous optimization
41%
REDUCTION
IN CAC
57%
INCREASE
IN ROAS
46%
DECREASE IN
FRAUD ACTIVITY
Fanatics
THE CLIENT
Global sports merchandise and apparel brand
OBJECTIVE
Strengthen fan engagement, retention and conversions across a global commerce ecosystem
APPROACH
Boosted conversions using real-time creatives, targeted retargeting and loyalty-driven engagement
43%
HIGHER FIRST-
ACTION CONVERSION
46%
GROWTH IN REPEAT
PURCHASE RATE
32%
IMPROVED ACTIVE
USER RETENTION

Brands I've Worked With

Across fintech, sports, gaming and consumer apps, prior to founding Surge9.

99 Food
Albert
exness
Fanatics
Kikoff
BETFRED
octa fx
UNDERDOG
Kalshi
ifood
PicPay
CHALKBOARD
easypaisa
BlueBet
CAESARS
betr

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